Kérastase - Genesis Serum Fortifiant Hair Serum

NEVER BE AFRAID OF FALLING.

The Genesis collection is professionally formulated to strengthen hair & reduce hair breakage.
97% LESS HAIR FALL DUE TO BREAKAGE FROM BRUSHING*
+89% MORE NOURISHED HAIR**

Genesis Serum Fortifiant by Kérastase is a silicone-free scalp serum that targets hair weakness at the source. This lightweight, professional-strength formula penetrates the scalp to fortify hair, reduce breakage, and strengthen weak, thinning, or color-treated hair without residue or buildup.

IDEAL FOR

• Hair prone to breakage from brushing or styling
• Thinning or low-density areas needing targeted strengthening
• Color-treated, highlighted, or chemically processed hair
• Those seeking professional scalp treatments at home
• Daily preventative hair strengthening routines

BENEFITS

• Reduces breakage by 97%* when used as part of the Genesis system
• Strengthens hair from the root at the scalp level
• Nourishes without weighing hair down

HOW TO USE

Expert Application Guide

1. Towel-dry hair after cleansing with shampoo and conditioning
2. Fill pipette to the black dosage line — this equals one dose
3. Part hair and apply directly to scalp — focus on areas prone to breakage or where you notice lower density
4. Massage into scalp to ensure full absorption
5. Apply up to 4 doses total, targeting problem areas section by section
6. Do not rinse — proceed to blow dry or let hair air dry and style as usual

Pro Tip: For maximum cooling and calming benefits, store your serum in the refrigerator prior to applying.

Between Washes: Can also be applied to dry scalp on non-wash days for continuous strengthening protection.