{"product_id":"genesis-hair-serum","title":"Kérastase - Genesis Serum Fortifiant Hair Serum","description":"\u003ch3\u003e\u003cstrong\u003eFINAL SALE: 70% OFF - LAST UNITS\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cdiv\u003eOur last stock is almost gone! We are currently taking last orders for Genesis Hair Serum while stocks last. Thank you so much for your incredible support for this collection. We have a Final Sale on the last units to make way for the new collection, so don't miss out 70% OFF Today Only!\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cimg style=\"display: block; margin-left: auto; margin-right: auto;\" alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0984\/1105\/3400\/files\/FDSFSDF.webp?v=1782849054\"\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cmeta charset=\"utf-8\"\u003e \u003cspan data-optly-ad973777359148f3a4b7e4ce6b7f47a2=\"\" class=\"c-product-main__subtitle h-text-align-center h-text-align-left-for-large\"\u003eProfessional-grade daily scalp serum that strengthens hair from the root to prevent breakage from brushing. Salon-quality fortifying treatment for at-home use.\u003c\/span\u003e\n\u003cdiv data-component-id=\"o_3f91tl6d8yy\" data-optly-ad973777359148f3a4b7e4ce6b7f47a2=\"\" data-component=\"product\/ProductInfoUpdater\" class=\"c-product-benefits__list l-row l-row-padding m-no-gutter-for-large m-no-gutter-for-small m-small-up-2 m-large-up-2 h-margin-bottom-1\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv data-component-id=\"o_3f91tl6d8yy\" data-optly-ad973777359148f3a4b7e4ce6b7f47a2=\"\" data-component=\"product\/ProductInfoUpdater\" class=\"c-product-benefits__list l-row l-row-padding m-no-gutter-for-large m-no-gutter-for-small m-small-up-2 m-large-up-2 h-margin-bottom-1\"\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003ch3 class=\"h-text-align-left h-font-tertiary h-text-size-20-for-small\"\u003eNEVER BE AFRAID OF FALLING.\u003c\/h3\u003e\n\u003cp\u003eThe Genesis collection is professionally formulated to strengthen hair \u0026amp; reduce hair breakage.\u003cbr\u003e\u003cstrong\u003e\u003cspan class=\"h-font-tertiary\"\u003e97% LESS HAIR FALL DUE TO BREAKAGE FROM BRUSHING*\u003cbr\u003e+89% MORE NOURISHED HAIR**\u003c\/span\u003e\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003eGenesis Serum Fortifiant by Kérastase is a silicone-free scalp serum that targets hair weakness at the source. This lightweight, professional-strength formula penetrates the scalp to fortify hair, reduce breakage, and strengthen weak, thinning, or color-treated hair without residue or buildup.\u003c\/p\u003e\n\u003ch3 class=\"h-text-align-left h-font-tertiary h-text-size-20-for-small h-hide-for-small-only\"\u003eIDEAL FOR\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eHair prone to breakage from brushing or styling\u003c\/li\u003e\n\u003cli\u003eThinning or low-density areas needing targeted strengthening\u003c\/li\u003e\n\u003cli\u003eColor-treated, highlighted, or chemically processed hair\u003c\/li\u003e\n\u003cli\u003eThose seeking professional scalp treatments at home\u003c\/li\u003e\n\u003cli\u003eDaily preventative hair strengthening routines\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 class=\"h-text-align-left h-font-tertiary h-text-size-20-for-small h-hide-for-small-only\"\u003eBENEFITS\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eReduces breakage by 97%* when used as part of the Genesis system\u003c\/li\u003e\n\u003cli\u003eStrengthens hair from the root at the scalp level\u003c\/li\u003e\n\u003cli\u003eNourishes without weighing hair down\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cimg style=\"display: block; margin-left: auto; margin-right: auto;\" alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0984\/1105\/3400\/files\/Captura_de_pantalla_2026-06-30_a_las_21.53.58.png?v=1782849251\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cimg style=\"display: block; margin-left: auto; margin-right: auto;\" alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0984\/1105\/3400\/files\/7_6f723689-694b-40d1-bbfd-a409c607f9d1.jpg?v=1782849283\"\u003e\u003c\/p\u003e\n\u003ch2 class=\"h-text-align-left h-font-tertiary h-text-size-20-for-small h-hide-for-small-only\"\u003eHOW TO USE\u003c\/h2\u003e\n\u003cp\u003eExpert Application Guide\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003eTowel-dry hair after cleansing with shampoo and conditioning\u003c\/li\u003e\n\u003cli\u003eFill pipette to the black dosage line — this equals one dose\u003c\/li\u003e\n\u003cli\u003ePart hair and apply directly to scalp — focus on areas prone to breakage or where you notice lower density\u003c\/li\u003e\n\u003cli\u003eMassage into scalp to ensure full absorption\u003c\/li\u003e\n\u003cli\u003eApply up to 4 doses total, targeting problem areas section by section\u003c\/li\u003e\n\u003cli\u003eDo not rinse — proceed to blow dry or let hair air dry and style as usual\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e\u003cspan\u003ePro Tip: For maximum cooling and calming benefits, store your serum in the refrigerator prior to applying.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eBetween Washes: Can also be applied to dry scalp on non-wash days for continuous strengthening protection.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Celise","offers":[{"title":"90 ml","offer_id":57600676856152,"sku":"genesis-hair-serum","price":19.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0984\/1105\/3400\/files\/1_c3e5e27e-49ef-4f4a-988e-f7359cdb7563.jpg?v=1782848864","url":"https:\/\/celise-official.com\/products\/genesis-hair-serum","provider":"Celise","version":"1.0","type":"link"}